Regulating consumer prices is a complex and challenging issue, but ultimately, everything hinges on the existence of political will. Such a statement made today Shalva Kereselidze, a member of the Gakharia for Georgia party.

"The issue of price regulation is so intricate and demanding that we must consider not only medium- and long-term strategies but also short-term measures, to implement effective steps that society can genuinely feel as a social good.

It`s a challenging task because it involves dealing with corrupt interests, hidden deals, and other obstacles. It`s not easy to accomplish all this single-handedly, but ultimately, everything depends on political will. Without it, nothing will come of these efforts. If the process lacks a PR-oriented approach, the commission will be able to achieve results that quickly translate into visible price decreases for the public", - said Shalva Kereselidze.