Georgian tourist banners were placed at 170 locations in Paris. As part of the campaign, banners about Georgia were installed near Paris metro stations, on the city`s central streets and squares. The posters depict places of tourist interest in Georgia.

Metro passengers and passers-by can get acquainted with the nature, culture and historical cities of Georgia. As part of the marketing campaign of the National Tourism Administration, various types of activities are held in French cities throughout the year to present Georgia`s tourist potential.

"Georgian views, winter resorts and the main avenues of central European cities are loaded with various types of products and visuals. It is also worth noting that television campaigns are also being conducted in leading TV and media outlets in Germany and France in order to bring many more travelers to Georgia for the winter season", - says Maia Omiadze, Head of the National Tourism Administration.