Within the framework of the marketing campaign of the National Tourism Administration, outdoor advertising banners depicting Georgia’s tourist destination were placed in up to 300 central locations on the main streets and squares of Berlin and Warsaw.

The advertising banners displayed in the capitals of Germany and Poland showcase Georgia’s mountain resorts, diverse nature, and cultural heritage.

In order to promote Georgia in strategic European markets, along with outdoor advertising, the Georgian National Tourism Administration [GNTA] held a series of tourism roadshows in Poland and Germany.

According to the Head of GNTA, this campaign serves both to raise awareness and to increase the number of visitors to the tourism industry.

“In Germany and Poland, an outdoor advertising campaign was running across 300 locations in the largest cities, showcasing the exceptional views of Georgia. This campaign, of course, serves, on the one hand, to raise awareness, and on the other hand, to support the private sector. All of this accumulates in the volume of visitors and revenues entering Georgia from abroad into the tourism industry”, - said Maia Omiadze.