With the financial support of the National Wine Agency, 20 Georgian wine-producing companies participated in the "Merano Wine Festival 2026" in Merano, Italy.

The festival, which boasts a 35-year history, is one of the most prominent international events in the wine industry. It annually brings together wine producers, industry experts, HoReCa sector professionals, and media representatives from around the world.

This year, around 1,000 wine producers from 23 countries took part in the festival. Showcasing Georgian companies provides a vital opportunity to introduce the diversity, quality, and unique winemaking traditions of Georgian wine to an international audience, as well as to establish new business relationships and increase the awareness of Georgian wine in export markets.

"Georgia, as the homeland of wine with an 8,000-year uninterrupted culture of winemaking, actively showcases its place in the global wine industry at international events.

It is noteworthy that in 2022, within the framework of the Merano Wine Festival, a Georgian Qvevri - recognized as a UNESCO Intangible Cultural Heritage monument - was installed in the historic center of the city of Merano, marking another important symbol of the international recognition of Georgian wine culture", - says the agency.