Within the framework of the marketing campaign, the National Tourism Administration organized a large-scale roadshow in Denmark, Norway, and Sweden. Presentations and B2B-format meetings were held in the capitals of all three countries - Copenhagen, Oslo, and Stockholm.

Ten Georgian and around 50 local tour operators participated in the information and business meetings.

As part of the National Tourism Administration’s marketing campaign, banners depicting Georgia’s tourist destinations were placed on the central streets and squares of Copenhagen, Oslo, and Stockholm.

The active marketing campaign in the Scandinavian region will contribute to raising awareness of Georgia and increasing tourist flows, especially considering the direct flights on the Copenhagen–Tbilisi route.