To promote awareness of Georgian wine and increase exports in the UK market, a Georgian wine tasting titled “The New Natural” was held in London, organized by the National Wine Agency and its contractor company, Swirl Wine Group.

The event was led by Sarah Abbott, a renowned British Master of Wine and head of Swirl Wine Group.

Georgian wine was presented to a professional audience by British sommelier, restaurateur, and natural wine ambassador Honey Spencer.

Various types of wine from 10 Georgian wine producers were featured at the event.

With financial support from the National Wine Agency, Swirl Wine Group is leading the Georgian wine marketing campaign in the UK in 2026. As part of this campaign, tasting seminars are taking place in various cities across the UK, Georgian wine is featured at international exhibitions, and targeted advertising and media campaigns are being carried out.

Notably, from January to June of this year, nearly 178 000 liters of Georgian wine were exported from Georgia to the UK, marking an 18% increase compared to the same period last year.