Consumers will have complete access to the best retail prices. Such a statement made today Head of the Administration of the Government, while commenting the new unified information platform, www.ekalata.gov.ge.

“It is vital that consumers have full transparency regarding the best retail prices. Furthermore, this will drive competition among the 12 participating chains, which will be mandated to publish their best offers on the portal.

Data from 2025 shows the FMCG sector reached 14 billion GEL, with organised retail capturing a 64 per cent market share. This platform is therefore a significant step forward, and I am confident it will deliver tangible benefits for the public”, - said Levan Zhorzholiani.

The digital portal, ekalata.gov.ge, has now gone live, displaying prices and promotional offers from various supermarkets.