A Georgian wine tasting was held in Cologne, Germany, organized by the marketing company "ff.k Public Relations", a contractor of the National Wine Agency, with financial support from the Agency.

The main concept of the event was the pairing of Georgian wine with local cuisine. The tasting was attended by around 20 influencers, content creators, and media representatives. Participants had the opportunity to taste seven Georgian wines originating from different wine-producing regions of Georgia. The event was hosted by renowned food blogger and content creator Jelena Lozo, whose audience consists of consumers interested in high-quality cuisine and wine. Her involvement is significant for increasing the visibility and promotion of Georgian wine in Germany, one of the strategic export markets for Georgian wine.

To enhance the export potential of Georgian wine in the German market, the National Wine Agency has been cooperating with ff.k Public Relations since 2021. Within the framework of the campaign, tasting seminars are held in various German cities for wine professionals, trade representatives, and consumers; Georgian wine is showcased at international exhibitions; targeted advertising and media campaigns are implemented; and wine tours to Georgia are organized for members of the media, wine professionals, and sales representatives.

Germany ranks among the top five export markets for Georgian wine and continues to demonstrate strong growth in sales. From January to May of this year, nearly 670,000 liters of wine were exported from Georgia to Germany, representing a 33% increase compared to the same period last year.